Development of the BRIGAID Market Analysis Framework (MAF+)

Gerardo Anzaldúa; Hugh McDonald

Development of the BRIGAID Market Analysis Framework (MAF+)

Publication: Report
Citation: Anzaldua, Gerardo and Hugh McDonald (2017): Report on the development of the BRIGAID Market Analysis Framework (MAF+). Berlin: Ecologic Institute.

Successful innovations require more than a great idea and technical expertise – they need a market. The BRIGAID Market Analysis Framework (MAF+) aims to support innovators to identify market opportunities, tune their innovations to meet actual market needs, and develop their business strategy. This document proposes how an innovator, a supporting partner, and an observer (i.e. the intended users of the MAF+) will interact with the online portal. The aim is to clearly lay out the path these users will follow and define the required software functionality at each step of the assessment. The document served as a blueprint to guide the web development of the MAF+ online portal. Detailed explanations of the 12 exercises are included in the annex, which compiles the draft templates used to inform the development of the portal. The report is available for download.

Contact

Gerardo Anzaldúa

Senior Fellow

Climate Change Adaptation and Innovation

29 - 31 May 2019
Gerardo Anzaldúa

Presentation:Speech

On World Environment Day 2018 the National Territorial Planning Agency of Albania (AKPT) held an event where government officials, NGOs, universities and research institutes as well as members of the general public gathered to discuss the progress of the BRIGAID H2020 project and its prospects in the Balkan country. Gerardo Anzaldúa, Fellow at Ecologic Institute, presented the first results of his working group on business development and financing support to climate innovators. The presentation slides are available for download.

Promoting User-centric and Globally Competitive Innovation

5 June 2018
Gerardo Anzaldúa

Publication:Web Application

Ecologic Institute has recently launched an online collaboration facility that helps climate innovators bring new solutions to market: the BRIGAID Market Analysis Framework (MAF+). By helping to identify actual market needs for solutions against droughts, floods and extreme weather events, MAF+ improves innovators' capacities to recognize business opportunities in the field of disaster risk reduction and climate change adaptation. This work is carried out within the BRIGAID project, funded under the Horizon 2020 programme of the EU.

BRIGAID Market Analysis Framework (MAF+)

Year 2017

Publication:Report

This report describes the work undertaken in the BRIGAID market scoping exercise at the European scale. Its aim is to help the BRIGAID innovators to identify those regions within Europe where potential business opportunities could emerge based on an analysis of the current and expected impacts of climate change and the current adaptive capacity at the regional level. The market scoping should facilitate the identification of markets that have a high potential of adopting innovative climate change adaptation measures whilst also differentiating between the specific hazards that BRIGAID innovations address.

Market Scoping Report

Deliverable 6.1. H2020 Research Project "Bridging the Gap for Innovations in Disaster Resilience (BRIGAID)

Year 2017

Project:Horizon 2020

Climate adaptation innovations could significantly reduce Europe's exposure to climate hazards such as droughts, floods, and extreme weather. However, many innovations fail to reach the market because innovators lack the funds and ability to turn their prototypes into market-ready products. BRIGAID is a four year Horizon 2020 research project that aims to bridge the gap between prototype and market. It supports innovators to test and implement their innovation and develop their business. By developing practical tools and methods, BRIGAID aims to further climate adaptation innovation and ultimately reduce the impact of climate change in Europe.

Bridging the Gap for Innovations in Disaster Resilience (BRIGAID)

May 2016 - Apr 2020

Language: English
Authorship: Gerardo Anzaldúa

Hugh McDonald
Credits: Contributors
Anouk Vieveen (Ecologic Institute)
Achilleas Vasilopoulos (ICRE8)
Marco Harman (internal reviewer) (HKV)
Funding: European Commission, Directorate-General Research & Innovation (DG Research & Innovation), International
Year: 2017
Dimension: 84 pp.
Project: Bridging the Gap for Innovations in Disaster Resilience (BRIGAID)
Project ID: 2805
Table of contents: Click to show full table of contents

Background
1. Introduction
2. MAF+ user types
3. Accessing the MAF+ portal
Invitation to create a user account
User accounts at maf.brigaid.eu
Assessment timeline and workflow
4. MAF+ Section 1 – Setting the scene
Business Model Canvas
PESTEL Analysis
5. MAF+ Section 2 – Identifying and selecting a target group
Value proposition
Market segmentation
Target group selection (Attractiveness scorecard)
6. MAF+ Section 3 – Assessing market attractiveness
Market size estimation
Market growth rate
Cost-Volume-Profit Analysis
7. MAF+ Section 4 – Analysing the competition
Porter’s five forces
Heat Map
8. MAF+ Section 5 – Identifying priority actions
SWOT analysis
SWOT priority score
9. MAF+ Section 6 – Wrapping up the assessment
Business Model Canvas revision
10. Future updates of this report
Annex – MAF+ Templates
Keywords: Adaptation

Climate

capacity building, competitiveness, support to innovation, guidance, market analysis, marketing, business development, business strategy, business plan, innovation, uptake, road to market, climate innovation, climate change adaptation, disaster risk reduction, droughts, floods, extreme weather

Online collaboration, portal, application

Download: Report on the development of the BRIGAID Market Analysis Framework (MAF+) [pdf, 2.4 MB, English]

Attachments

2805_brigaid-development-maf.pdf (2.37 MB)

Further Links

BRIGAID Market Analysis Framework (MAF+)

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MAF+ demonstration video (YouTube)

BRIGAID project website

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