Kommunikationsstrategien zur Verminderung von Tierarzneimitteleinträgen aus der Landwirtschaft in die Umwelt

Melanie Kemper; Evelyn Lukat; Rodrigo Vidaurre; Julia Steinhoff-Wagner; Yvonne Ilg; Brigitte Petersen

UBA TEXTE 115/2018

Kommunikationsstrategien zur Verminderung von Tierarzneimitteleinträgen aus der Landwirtschaft in die Umwelt

Final Report

Publication: Report
Citation: Kemper, Melanie et. al. 2018: Kommunikationsstrategien zur Verminderung von Tierarzneimitteleinträgen aus der Landwirtschaft in die Umwelt. Abschlussbericht. Umweltbundesamt: Dessau-Roßlau.

Download Report

This final report contains the interim results of a project on communication strategies for reducing agriculture-related entry of veterinary pharmaceuticals into the environment. It describes:

the results of a literature study on the state of research on veterinary drugs in the environment,
the results of a communication analysis of information material on veterinary drugs, antibiotics and the environment provided by various stakeholders, as well as
the communication strategy developed in the project, and the concepts for information products that were developed and agreed with the target groups and stakeholders.

The report is available for download. [German, PDF]

The main objective of the project was the development of:

an online platform on veterinary drugs in the environment, which can be accessed at uba.de/tierarzneimittel,
Information brochures for veterinarians and farmers,
learning and teaching materials for veterinarians and farmers in training and practice, and
teaching material for agricultural vocational schools.

Contact

Melanie Kemper

Head of Communications

Knowledge Management & Web Design

Umweltaspekte von Tierarzneimitteln in der tiermedizinischen Praxis

Lehrmaterialien für Tierärztinnen und Tierärzte

Year 2018

Publication:Document

Residues of veterinary pharmaceuticals may enter water and soil via manure and dung. Farmers can reduce this environmental impact through their practices. These teaching materials have been designed for advanced learners in agriculture. They consist of presentation slides and accompanying background material. The slides are designed for a 90-minute lecture. The teaching materials are available for teachers and learners to use freely.

Minimierung der landwirtschaftlichen Einträge von Tierarzneimitteln in die Umwelt

Lehrmaterialien Landwirtschaft für Fortgeschrittene

Year 2018

Publication:Document

Residues of veterinary pharmaceuticals may enter and be dispersed through water and soil via manure and dung. Farmers can reduce these environmental impacts through their farming practices. These teaching materials were designed for agricultural vocational schools. They contain worksheets, information on classroom design and background information for teachers. The teaching materials are available to teachers and learners for free use.

Verschleppung von Tierarzneimitteln in die Umwelt

Unterrichtsmaterial für landwirtschaftliche Berufsschulen

Year 2018

Publication:Document

Residues of veterinary pharmaceuticals may enter water and soil via manure and dung. Farmers can reduce this environmental impact through their farming practices. These teaching materials were designed for agricultural vocational schools. They contain worksheets, information on classroom design and background information for teachers. The teaching materials are available to teachers and learners for free use.

Umweltwirkungen von Tierarzneimitteln

Unterrichtsmaterial für landwirtschaftliche Berufsschulen

Year 2018

Publication:Website

This portal provides information on how veterinary medicines enter the environment, explains their environmental impact and points out ways to reduce the number of entries. It is aimed at farmers and veterinarians in the livestock sector, in particular for cattle, pigs and poultry. Particular attention is paid to disease prevention measures, as veterinary medicinal products which do not need to be administered cannot enter the environment.

Internet Portal on "Veterinary Pharmaceuticals in the Environment"

Year 2018

Publication:Infographic

This illustration visualizes the processes of degradation, runoff, accumulation, uptake and infiltration of veterinary drugs in the environment. Active substances from veterinary medicines behave very differently depending on the substance and location properties. While sulfonamides, for example, can be transferred to groundwater, tetracyclines tend to accumulate in the topsoil.

Tierarzneimittel in der Umwelt: Abbau, Verlagerung und Verbleib

Year 2017

Publication:Infographic

Care and hygiene help to minimise the direct entry of veterinary medicines into the environment. Carry-over of veterinary medicines is an unnecessary waste, can endanger the health of operators and have no therapeutic benefits for animals. Carry-over antibiotics can contribute to the development of resistance in humans, animals and the environment. This infographic illustrates five ways to reduce the carry-over of veterinary medicines in the barn.

Verschleppung von Tierarzneimitteln im Stall

Year 2017

Publication:Brochure

This brochure is aimed at farmers. It provides information on how veterinary medicines enter the environment and explains their environmental impact. It also identifies ways in which environmental aspects can be taken into account in the application of veterinary medicinal products and the use of fertilisers containing veterinary medicinal products. Precautionary health measures are of particular importance. Veterinary medicines that do not need to be administered in the first place cannot harm the environment.

Landwirtschaft – Tierarzneimittel – Umwelt

Wie kann die Tierhaltung Einträge vermindern?

Year 2017

Publication:Brochure

This brochure is aimed at veterinarians. It provides information on how veterinary medicines enter the environment, explains their environmental impact and shows how environmental aspects can be taken into account in daily veterinary work. The advisory role of veterinary medicine in relation to preventive health management is of particular importance.

Veterinärmedizin – Tierarzneimittel – Umwelt

Wie kann die Tiermedizin Einträge vermindern?

Year 2017

Language: German
Authorship: Melanie Kemper

Evelyn Lukat

Rodrigo Vidaurre

Julia Steinhoff-Wagner, Yvonne Ilg, Brigitte Petersen (Food Net Center, Universität Bonn)
Credits: with contributions from:
Stephan Hannappel, HYDOR Consult GmbH
Jürgen Harlizius, Tiergesundheitsdienst der Landwirtschaftskammer NRW
Susanne Lehnert, European Qualification Alliance (EQA SCE)
Funding: German Environment Agency (UBA), Germany
Published by: German Environment Agency (UBA), Germany
Year: 2018
Dimension: 129 pp.
ISSN: 1862-4359
Project: Communication Strategies for Reducing Agriculture-related Entry of Veterinary Pharmaceuticals into the Environment
Project ID: 2590
Table of contents: Click to show full table of contents

1 Einleitung
2 Methodik des Projektes
2.1 Überblick Projektablauf und Stakeholderbeteiligung
2.2 Methodik Literaturauswertung - Forschungsstand
2.3 Methodik Kommunikationsanalyse
2.3.1 Auswahl der Informationsmaterialien zur Analyse
2.3.1.1 Lehrmaterialien
2.3.1.2 Webseiten
2.3.1.3 Informationsbroschüren
2.3.2 Analyse der Informationsmaterialien
2.3.2.1 Analysemethodik
2.3.2.2 Analysekriterien
2.4 Methodik Stakeholderbeteiligung
2.4.1 Projektbegleitkreis
2.4.2 Card Sorting
2.4.3 World Café
2.4.4 Punkten
3 AP 1.1 Literaturauswertung – Forschungsstand: Ergebnisse
3.1 Eintragspfade und Auswirkungen von TAM in der Umwelt
3.2 Nationale und internationale Aktivitäten
3.3 Minderungsmaßnahmen für die Projektzielgruppen
4 AP 1.2 Kommunikationsanalyse: Ergebnisse
4.1 Kommunikationsziele
4.2 Zielgruppen
4.3 Argumente
4.4 Kernbotschaften
4.5 Haupt- und Nebenthemen
4.6 Anknüpfungspunkte für Umweltthemen
4.7 Vermittlung von Hintergrundwissen zu Umweltaspekten
4.8 Maßnahmenvorschläge zur Reduktion von TAM-Einträgen in die Umwelt
4.8.1 Maßnahmenvorschläge für Landwirte und Landwirtinnen
4.8.2 Maßnahmenvorschläge für Tierärzte und Tierärztinnen
4.8.3 Maßnahmenvorschläge für andere Zielgruppen
4.9 Angesprochene Zieltierart
4.10 Schlagworte im Titel
4.11 Visualisierungen
4.11.1 Visuelle Themenanker
4.11.2 Infografiken zur Vermittlung von Umweltwissen
4.12 Tonalität
4.13 Schreibstil
4.14 Belege
5 AP 2.1 Kommunikationsstrategie
5.1 Zielgruppen
5.2 Kommunikationsziele
5.3 Kernbotschaften
5.4 Argumente
5.5 Schreibstil & Tonalität
5.6 Informationsinstrumente
5.7 Visualisierung
5.7.1 Fotos als Themenanker
5.7.2 Infografiken
6 AP 2.2 Konzepte für Informationsprodukte
6.1 Informationsplattform
6.1.1 Tierarzneimittelmarkt
6.1.2 Eintrag und Vorkommen von Tierarzneimitteln in der Umwelt
6.1.3 Umweltwirkungen von Tierarzneimitteln
6.1.4 Lagerung und Entsorgung von Tierarzneimitteln
6.1.5 Bildungsangebote zu Tierarzneimitteln und Umwelt
6.1.6 Umweltaspekte bei der Zulassung von Tierarzneimitteln
6.1.7 Öko-Pharmakovigilanz
6.1.8 Politische Diskussion zu Tierarzneimitteln und Umwelt
6.2 Lehrmaterialien
6.2.1 Lehrmaterial Tiermedizin
6.2.2 Lehrmaterial Landwirtschaft fortgeschritten
6.2.3 Unterrichtsmaterial Landwirtschaft Berufsschule
6.3 Broschüren
7 AP 3 Informationsprodukte
8 Quellenverzeichnis
8.1 Quellen Literaturanalyse AP 1.1
8.2 Analysierte Kommunikationsmaterialien AP 1.2
8.3 Quellen Internetartikel
8.4 Quellen Abschlussbericht
9 Anhänge
9.1 Anhang 1: Zusammenfassung der Rückmeldungen der NEOH Partner
9.2 Anhang 2: Bewertung der Relevanz der Maßnahmen
9.3 Anhang 3: Protokoll Projekttreffen mit Begleitkreis
9.4 Anhang 4: Workshop Material für Teilnehmende zur Vorbereitung
9.5 Anhang 5: Protokoll Workshop
9.6 Anhang 6: Inhalte der online Informationsplattform
9.7 Anhang 7: Lehrmaterialien
9.8 Anhang 8: Broschüren
Keywords: Agriculture

Communication

Education

Health

Water

veterinary drugs, environment, veterinary medicine, animal husbandry, agriculture, fertilizers, reduction

Germany

communication, awareness raising, internet, platform, teaching material, brochure

Further Links

PublicationWebsiteInternet Portal on "Veterinary Pharmaceuticals in the Environment"

This portal provides information on how veterinary medicines enter the environment, explains their environmental impact and points out ways to reduce the number of entries. It is aimed at farmers and veterinarians in the livestock sector, in particular for cattle, pigs... Read more

Umweltbundesamt (2018): Tierarzneimittel in der Umwelt. internet portal. URL: www.umweltbundesamt.de/tierarzneimittel

PublicationBrochureVeterinärmedizin – Tierarzneimittel – Umwelt

This brochure is aimed at veterinarians. It provides information on how veterinary medicines enter the environment, explains their environmental impact and shows how environmental aspects can be taken into account in daily veterinary work. The advisory role of... Read more

Umweltbundesamt (Ed.) 2017: Veterinärmedizin – Tierarzneimittel – Umwelt. Wie kann die Tiermedizin Einträge vermindern?. UBA brochure. 12 pages. Berlin.

PublicationBrochureLandwirtschaft – Tierarzneimittel – Umwelt

This brochure is aimed at farmers. It provides information on how veterinary medicines enter the environment and explains their environmental impact. It also identifies ways in which environmental aspects can be taken into account in the application of veterinary... Read more

Umweltbundesamt (Ed.) 2017: Landwirtschaft – Tierarzneimittel – Umwelt. Wie kann die Tierhaltung Einträge vermindern? UBA brochure. 12 pages. Dessau-Roßlau.

PublicationDocumentUmweltwirkungen von Tierarzneimitteln

Residues of veterinary pharmaceuticals may enter water and soil via manure and dung. Farmers can reduce this environmental impact through their farming practices. These teaching materials were designed for agricultural vocational schools. They contain worksheets,... Read more

Umweltbundesamt (ed.) 2018: Umweltwirkungen von Tierarzneimitteln. Unterrichtsmaterial für landwirtschaftliche Berufsschulen.

PublicationDocumentUmweltaspekte von Tierarzneimitteln in der tiermedizinischen Praxis

Residues of veterinary pharmaceuticals may enter water and soil via manure and dung. Veterinarians can reduce this environmental impact through their practices. These teaching materials were designed for further veterinary training. They consist of lecture slides and... Read more

Umweltbundesamt (ed.) 2018: Umweltaspekte von Tierarzneimitteln in der tiermedizinischen Praxis. Lehrmaterialien für Tierärztinnen und Tierärzte.

PublicationDocumentMinimierung der landwirtschaftlichen Einträge von Tierarzneimitteln in die Umwelt

Residues of veterinary pharmaceuticals may enter water and soil via manure and dung. Farmers can reduce this environmental impact through their practices. These teaching materials have been designed for advanced learners in agriculture. They consist of presentation... Read more

Umweltbundesamt (ed.) 2018: Minimierung der landwirtschaftlichen Einträge von Tierarzneimitteln in die Umwelt. Lehrmaterialien Landwirtschaft für Fortgeschrittene.

PublicationInfographicTierarzneimittel in der Umwelt: Abbau, Verlagerung und Verbleib

This illustration visualizes the processes of degradation, runoff, accumulation, uptake and infiltration of veterinary drugs in the environment. Active substances from veterinary medicines behave very differently depending on the substance and location properties. While... Read more

Umweltbundesamt (2017): Tierarzneimittel in der Umwelt: Abbau, Verlagerung und Verbleib. Interactive Infographic. Online: www.umweltbundesamt.de/TAM-verbleib

PublicationInfographicEffekte von Arzneimitteln auf Nichtzielorganismen

This infographic provides a brief overview of the effects of active pharmaceutical ingredients observed in studies on non-target organisms that have been submitted and evaluated in the context of veterinary drug approvals (status 2017). A detailed version of the table,... Read more

Umweltbundesamt (2017): Effekte von Arzneimitteln auf Nichtzielorganismen. Infografik.

PublicationInfographicVerschleppung von Tierarzneimitteln im Stall

Care and hygiene help to minimise the direct entry of veterinary medicines into the environment. Carry-over of veterinary medicines is an unnecessary waste, can endanger the health of operators and have no therapeutic benefits for animals. Carry-over antibiotics can... Read more

Umweltbundesamt (2017): Verschleppung von Tierarzneimitteln im Stall. Infografik.

PublicationInfographicUmwelt-Checkliste für den Einsatz von Tierarzneimitteln

This checklist for veterinary medicine and animal husbandry recalls the most important environmental issues when using veterinary medicines. The infographic is licensed under a Creative Commons license CC BY-ND 4.0, i. e. it can be used without any changes, if the... Read more

Umweltbundesamt (2017): Umwelt-Checkliste für den Einsatz von Tierarzneimitteln. Infografik.

PublicationInfographicKrankheitserreger in Tränkeeinrichtungen für Schweine richtig entfernen

The infographic illustrates the advantages and disadvantages of four different cleaning methods for nipple drinks in pigsties with drawings. Dirt, heat and moisture in pipes and on drinking troughs provide ideal conditions for the propagation of germs in the so-called... Read more

Umweltbundesamt (2017): Krankheitserreger in Tränkeeinrichtungen für Schweine richtig entfernen. Infografik.

UBA online platform: Veterinary Drugs in the Environment

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