REFRESH Dissemination Strategy

Publication: Document
Citation: Wunder, Stephanie; Kemper, Melanie; McFarland, Keighley; Smith, Lucy 2015: REFRESH Dissemination Strategy. Communication strategy within the project: Resource Efficient Food and dRink for the Entire Supply cHain (REFRESH). Berlin, unpublished.

This document sets out the overarching communication strategy of REFRESH. It introduces the dissemination-related objectives of REFRESH, identifies relevant target groups, describes the different communication instruments of REFRESH and explains the role of the consortium partners in dissemination.

This dissemination strategy

defines the basic principles of all communication and outreach activities, aiming for maximum impact.
priliminarily defines REFRESH’s overaching messages, where possible directed at the specific needs (or barriers to action faced by) the diverse target groups.
outlines the key target groups.
outlines which dissemination instruments will be used in which context and for which target group(s).
discusses the possible communication and dissemination links of REFRESH to other processes, projects, and activities.
describes measures for monitorig the success of the dissemination strategy.
provides information on the visual identity, acknowledgement of funding, presentation and confidentiality policy, and long-term availability of project outputs.

REFRESH was an EU research project taking action against food waste. 26 partners from 12 European countries and China worked towards the project's goal to contribute towards Sustainable Development Goal 12.3 of halving per capita food waste at the retail and consumer level and reducing food losses along production and supply chains, reducing waste management costs, and maximizing the value from unavoidable food waste and packaging materials. The REFRESH project ended in August 2019.

European Approach for Reducing Consumer Food Waste

Putting Insights in Practice

Year 2020

Publication:Report

This report analyses two specific activities within the REFRESH project: First, the dissemination of the Framework for Action ("Blueprint") that helps national governments to build Voluntary Agreements with the relevant stakeholders in the sector to reduce food loss and waste and second, work with Standardisation Bodies, specifically barcode standards used by retailers.

REFRESH External Outreach Report

Dissemination of the Framework for Action (“Blueprint”) and work with Standardisation Bodies

Year 2019

Publication:Brochure

The final results brochure of the REFRESH project provides an overview of the work undertaken within the project including key insights and links to the results that are available online at the REFRESH project website.

REFRESH Final Results Brochure

Year 2020

Publication:Report

This report provides a detailed overview of REFRESH's activities as well as an assessment of their outreach and impact. It also reflects on the lessons learned of REFRESH's communication activities, including barriers and success formats.

Final Report on Dissemination and Exploitation of REFRESH Results

Year 2019

Publication:Video

This video summarises the main activities and findings of the five national platforms. In order to adapt actions and responses to food waste challenges nationally, REFRESH established national networking platforms in the following five countries: Germany, Hungary, Spain, the Netherlands and China. The national platforms set up voluntary agreements and started different pilot activities against food waste, which are presented in this video.

National Platforms to Fight Food Waste

Results of the EU Research Project REFRESH

Year 2019

Publication:Video

This video shows options studied within REFRESH of how to use food side flows in a more sustainable way than it is done today. One example is feeding treated surplus food to omnivorous livestock.

Valorising Unavoidable Food Waste

Results of the EU Research Project REFRESH

Year 2019

Publication:Video

This video summarises the REFRESH project’s activities and findings in the field of consumer behavior. Households account for more than half of the food waste generated in the EU. A large survey conducted by REFRESH in four European countries revealed relevant information on consumer food waste behavior that was used to draw conclusions for policy makers.

Reducing Consumer Food Waste

Results of the EU Research Project REFRESH

Year 2019

Publication:Video

In 2019, the European research project REFRESH has come to an end. Since 2015, the 26 project partners from across Europe and China have made considerable progress in tackling food losses and food waste along production and supply chains with an integrated approach towards a more sustainable and responsible food system. This video summarises the main activities and findings within the project's three focus areas.

Research Against Food Waste

Results of the EU Research Project REFRESH

Year 2019

Publication:Web Application

The production of food results in by-products. Instead of disposing them as waste, they can also be valorised into new products. This quiz lets you find out what new products can be made from this food waste. The player scrolls two image galleries and chooses two pictures that correspond as food waste and new product. There are eight possible pairs to be found. How many pairs can you find?

Quiz: Food Waste Valorisation

Year 2019

Language: English
Authorship: Stephanie Wunder

Melanie Kemper

Keighley McFarland

Lucy Olivia Smith
Funding: European Commission, Research Executive Agency (REA), International
Year: 2015
Dimension: 23 pp.
Project: Resource Efficient Food and dRink for the Entire Supply cHain (REFRESH)
Project ID: 2804
Table of contents: Click to show full table of contents

1 Introduction
2 Dissemination-related objectives of REFRESH
3 Overarching Messages
4 Target groups of REFRESH
5 Prioritization of REFRESH deliverables in communication activities
6 REFRESH dissemination and communication instruments
6.1 Contact management
6.2 WP7 Publications
6.2.1 REFRESH Flyer
6.2.2 REFRESH presentation
6.2.3 Press releases
6.2.4 Infographics
6.2.5 Academic publications
6.2.6 Publications from other WPs
6.2.7 Targeting media outlets: articles on REFRESH in newsletters, magazines, websites , etc.
6.3 Online Dissemination
6.3.1 REFRESH website
6.3.2 REFRESH newsletter
6.3.3 REFRESH social media accounts
6.3.4 Food Waste Contest
6.4 Events
6.4.1 REFRESH multistakeholder conferences
6.4.2 Pilot Working Platforms
6.4.3 Policy Platforms
6.4.4 Representing REFRESH at related events
6.5 REFRESH partners’ communication channels
6.6 Overview of relevance of dissemination instruments for Target Groups
7 Timing of dissemination & communication activities
8 Monitoring REFRESH dissemination activities
9 Visual identity of REFRESH
10 Acknowledgment of EU funding
11 Presentation and confidentiality policy
12 Resource availability after the end of the project
13 Useful resources
Keywords: Agriculture

Communication

Consumer Policy

Resource Conservation + Circular Economy

communication concept, communication strategy, dissemination, food waste, waste management, sustainable food systems, food policy, resource efficiency, policy analysis, pilot projects, public-private partnerships, stakeholder engagement, knowledge transfer,

Europe, China

website, online, social media, Facebook, Twitter, YouTube, quiz, contest, dissemination, communication, public relations, press, webinar

Further Links

REFRESH Website

ProjectHorizon 2020Resource Efficient Food and dRink for the Entire Supply cHain (REFRESH)

Across the globe, nearly 30% of food is wasted throughout the agrifood supply chain. REFRESH ("Resource Efficient Food and dRink for the Entire Supply cHain") was an EU Horizon 2020 funded project taking action against food waste. Twenty-six partners from 12... Read more

Resource Efficient Food and dRink for the Entire Supply cHain (REFRESH)

Duration: Jul 2015 - Jun 2019
Funding: European Commission, Research Executive Agency (REA), International

PublicationWebsiteREFRESH: Resource Efficient Food and dRink for the Entire Supply cHain

REFRESH Projekt Website

REFRESH was a project aiming at the reduction of avoidable food waste and improved valorization of food resources in Europe. Through conducting research and initiating pilot projects in different countries REFRESH developed solutions for consumers, businesses and... Read more

REFRESH 2015: REFRESH: Resource Efficient Food and dRink for the Entire Supply cHain. URL: http://eu-refresh.org/

PublicationReportFinal Report on Dissemination and Exploitation of REFRESH Results

Cover: Final report on dissemination and exploitation of REFRESH results

The success of the communication and dissemination activities and the public outreach of the REFRESH project significantly outpaced expectations and achievements of comparable EU research projects. Key highlights are: REFRESH website: The project's website&nbsp... Read more

Wunder, Stephanie; Kemper, Melanie; Pätzke, Franka; Bygrave, Kate; 2019: Final report on dissemination and exploitation of REFRESH results. Report of the REFRESH project. Deliverable 7.2.