In this joint project commissioned by the European Environment Agency, the team at Ecologic Institute evaluates both technical aspects (e.g. cost-effectiveness) and implementation dimensions (e.g. barriers and enabling factors) of water demand management practices in Europe. The assessment focuses on measures implemented in Cyprus, Germany, Denmark, Spain, France, Italy, Romania and Sweden. It also aims to update the knowledge on price elasticity of water demand via 10 case studies conducted at the local (water operator) scale. The countries covered in the case studies are the same as above plus the UK. The aim: to assess how EU Member States are already applying price and non-price measures to manage water demand, and to understand how such implementations can help take the EU further along the pathway to a sustainable future.